Checkout our new blog and website!!

Take this as a formal apology for my lack of updates…

Having just opened our first bricks and mortar store there has been plenty to juggle of recent times, and as the old saying goes ‘just not enough hours in the day’.

To stay up to date with our new blog check out:

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xx

Melbourne’s newest Sports Bra store – She Science

After years of development it’s been an absolute joy to watch my farfetched dream slowly turn into a reality. So with just 1 month to go until our (hopeful) launch date I am thrilled to announce that Melbourne’s newest Sports Bra store, She Science, will be opening in Kew this August!

My goal for She Science is to provide a set of solutions to the problems that so many women face when purchasing Sports Bras. Many women unnecessarily opt out of leading an active lifestyle due to the discomfort and embarrassment caused by their breasts.

She Science will offer a variety of in store shopping experiences that can be tailored to each individual’s personal preferences. There will be an emphasis on achieving the best fit, enhancing ones form and prescribing the most functionally appropriate option for each customer.

We hope that these three things will improve the comfort, confidence and performance of our customers.

Our stock includes the following brands:

Enell

Shock Absorber

Moving Comfort

2XU

Nike

Berlei

Anita Active

This carefully selected, tried and tested range will cover A – J cups and be suitable for women participating in any array of sports.

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29 sleeps!

x

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xx

Why women don’t wear Sports Bras

It’s been suggested that 73% of women who exercise regularly don’t do so wearing a Sports Bra. When I first read this figure I was genuinely shocked.
Australian Researchers Julia Steele, Kelly Anne Bowles & Bridget Munro took things a little further and conducted a study to determine exactly what is was about commercially available Sports Bras that didn’t leave a good impression on their female market.
The most common despised feature of the modern day Sports Bra was reported by those surveyed as ‘the straps’; with two main complaints, straps that dig in and straps that slip.
But it didn’t stop there, other annoyances included clips & fastenings diggings in, bra bands creeping up & irritating rubbing from stitching.
And aside from those physical irritations, women were not happy with the cost, colour, neckline and fabric of the bras either. So both the cosmetic and functional design features were challenged.
Given there has been so many advances in the design and development of Sports Bras in recent years these survey results have left me a little disappointed. I’m sad to see so many women seem to have completely given up on the Sports Bra market due to bad experiences with the product.
I think that an improvement in the education of the functional benefits of Sports Bras, along with additional service in selecting the right Sports Bra for each individual will be the only way to re-gain the trust of the active woman.
I’m left a little scared that the ‘one size fits all’ marketing campaigns behind some of our industry’s powerful brands could lead more women to experience more problems with Sports Bras. And it’s not just that we have to worry about. People purchasing online blindly, with no personalized fitting or advice are bound to have a bad experience.
So while there are improvements being made to the product at a rapid rate, and with a greater service and education around the fitting and prescription of Sports Bras there is great hope that in years to come the trivial issues documented in the survey could be irradiated and women could experience the host of benefits that come along with a properly fitted, appropriately selected Sports Bra.
Fingers crossed.

Our blog has moved! To stay up to date with our new blog check out:

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xx

Best Sports Bras for small busted women

Before you go ahead and ask… yes, smaller busted women still need support when they exercise!

Women with larger breasts will naturally experience more breast bounce during activity compared to smaller busted women. But the simple fact is that the bounce still occurs and in order to improve one’s comfort & performance and reduce the chance of irreversible damage every women, regardless of bust size, should wear a Sports Bra during activity.

So since most of the information pieces seen in the media focus on bras for the bigger busted woman, I’ve decided to give the less endowed ladies some lovin’ today.

While I’m no card carrying member of the ‘Itty Bitty Titty Committee’ I’ve still been able to put together a solid list of good options that I have come up with during my stock buying for our new store.

In no apparent order, here are my TOP 5:

1. Nike Victory Pro Bra

This is Nike’s top selling Sports Bra. Masses of women around the world use this as their go to option! It’s a racer back bra with no adjustable straps or back band, so it needs to fit just perfectly. It gets it support by using firm and compressive materials that resist breast movement.

image courtesy of nike.com.au

Click on image for more info or to purchase

2. 2XU Contour

This slightly padded Sports Bra is a great option for women looking for something that offers a little less bust coverage. This teams well with slightly lower cut training tops. The back can be left as a traditional U shaped closure, or there is the option to cinch the straps in together so you get that extra firm feeling across the chest. Buy this bra here.

image courtesy of 2xu.com.au

Click on image for more info or to purchase

3. Rebound Racer

This bra starts at a B cup, so excludes any A cup readers. I love the adjustability of this piece! It has easy to alter velcro bra straps and a traditional hook and eye on the back band that forms the base of the racer back style. The bra looks like a traditional racer back sports bra but it cleverly disguises thin moulded cups that separate the breasts leaving a great flattering shape.

Click on image for more info or to purchase

4. Shock Absorber Ultimate Run Bra

For smaller busted women that enjoy maximum coverage, this is your bra! This same design caters for women up to a G cup so you won’t be left short of support. This bra has double closures at the back which aims to leave you with maximum support and total shoulder range of motion. The materials used are thin and light so it’s a pleasure to wear.

Shock Absorber ultimate run bra

Click on image for more info or to purchase

5. Berlei underwire Electrify

Berlei’s top seller and major marketing piece, if you’re an Aussie you’ll have seen this piece on their latest TV campaign. Built like a traditional underwire bra the electrify gains instant approval from most that try it on. The firm materials used allow for maximum body movement with minimal breast bounce. Whilst the underwire doesn’t give extra support as such, it does give you a great breast shape!

imaged sourced from berlei.com.au

Click on image for more info or to purchase

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xx

What’s the best Sports Bra for rowing?

Funnily enough, as a Melbourne girl I get asked this question often. Likewise I am often quizzed about the best option for tennis, netball, horse-riding and the list goes on.

Lucky for us the marketing machine behind athletic shoes hasn’t managed to hit the world of Sports Bras yet, or at least it hasn’t to my knowledge. That meaning that the companies don’t market each of their products to a particular sport, and they certainly aren’t building them that way either.

When looking for a bra for a particular activity we need to look for an option that has the right features for that sport.

We look at:

– Impact level required

– Shoulder range of motion required (or freedom of movement as I like to say)

– Coverage required (coverage means the amount of the breast that is covered)

– Cup size

Let’s look at two examples:

1. Rowing

– Low impact sport, for water based training there is no jumping, bouncing or running

– High shoulder range of motion required as shoulders are fully retracted during each stroke

– Coverage could be minimal as there is no vertical movement in the sport.

So we would choose a low to moderate level of support, preferably with a racer back design to allow for unrestricted maximum shoulder retraction, and the bra would not necessarily need to offer full coverage of the breast tissue. So some suggestions would be the Rebound Racer by Moving Comfort for smaller bust sizes, and the Shock Absorber Active Multi bra for bigger bust sizes. Of course, these are just two of many options we could look at!

2. Horse-riding

– High impact sport; dressage, jumping and cross country all involve plenty of bouncing and vertical motion

– Shoulders not required to go through full range of motion

– High coverage required to ensure maximum support and secure the breast during vertical displacement

We would choose a high impact bra with full coverage. The strap configuration is not so important with horse-riding due to limited shoulder movement so it would come down to personal preference. We could start by trying the Berlei Ultimate Sports Bra for A-D cup sizes, the Enell Sports Bra or the Shock Absorber Ultimate Run Bra for E+ cups.

So it’s important to keep an open mind when you are shopping for your sport specific bra, and have a good idea of exactly how much impact, shoulder range of motion and coverage you’ll need just in case your salesperson is not familiar with your particular sport.

You can refer to my Support Scale to find out what sort of support level your sport and bust size requires.

Our blog has moved! To stay up to date with our new blog check out:

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xx

Bra fit troubleshooting. volume #4 – Breast tissue spilling out under arm pit

This post is for those ladies who find themselves continuously tucking the breast tissue spilling under their armpit back in to the cup of their bra. An unsightly, uncomfortable and downright unfortunate position to be in.
I should make a note that I am not talking about the Aberrant breast tissue that many women deal with post pregnancy, which is not caused by an ill-fitting bra. Aberrant breast tissue is breast tissue that grows separate to the breast, often around the underarm, that is sometimes (but not always) accompanied by an accessory nipple. This is a condition that requires medical advice.
For those that have ‘self-imposed’ breast tissue around their underarm when wearing a bra you’ll be pleased to know there is a simple answer to your dilemma. Change your cup size. Or more accurately, increase your cup size. You simply do not have enough volume in your cup to accommodate your breast.
This often happens innocently to women with a ‘wide set’ breast. That is, when your breast tissue naturally starts around the base of your underarm (again, not to be confused with the aberrant tissue).

If you’re choosing a bra with an underwire ensure that the underwire sits against the rib cage as opposed to laying over the breast. You can check this by pressing firmly on the underwire, if the underwire moves inward with pressure you are likely to be compressing breast tissue. If it doesn’t, it’s probably sitting against your rib cage, where it should be. By getting this right, you can be confident that your entire mass of breast tissue is being held in the cup.
Another way to avoid this unsightly disaster is to avoid an underwire bra all together. This is not necessarily going to fix the problem until your bra size is also corrected, but it could improve your comfort and decrease the chance of spillage.

On a finishing note, when it comes to enhancing ones shape we look to achieve two things… Lift the breast up, and position it forward. This can only be achieved when you are wearing the right size bra, so as enhancing shape is most women’s common goal, it make sense to focus on getting the size right so you give yourself the best chance at this. Don’t stress about what size is written on the tag… focus on the fit, feel and shape.

Our blog has moved! To stay up to date with our new blog check out:

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xx

Shock Absorber Ultimate Run Bra Review

With a plethora of industry awards, the Shock Absorber Sports Bra brand is a well-known leader in its field. This particular bra has been involved in a highly regarded study conducted by Scurr et al, out of the Portsmouth University in the UK where it found that the Ultimate Run Bra reduced breast displacement (bounce!) by up to 78%.
The moisture wicking materials used are firm yet light compared to many of the other bras I have used in the past, so immediately there is a feeling of radical freedom of movement. This is helped by the racer back style. Not a traditional racer back however, the Ultimate Run bra has a dual clasp at the back which makes this much easier to get on and off than a traditional racer back bra, providing you have decent should range of motion to get the top clasp done up.
There is also plenty of quality adjustability on this model with a soft hook and eye clasp on the bra band as well as a firm bra strap adjustability system that’s unlikely to give as you work out.

As a 10DD this was a great high impact option for me, which I felt uninhibited running in. I also enjoyed the shape it gave me by separating the breasts well, so it quickly became a favourite for my gym, personal training and pump sessions too.

With sizes up to a G cup this will be a key style for bigger busted women seeking a firm level of support. Something to watch with the sizing is the bra band size. Mine fitted a little tighter than most 10’s I wear so be sure to try before you buy so you get the perfect fit! Click here for more info about the Shock Absorber Ultimate Run Bra or to purchase.

Our blog has moved! To stay up to date with our new blog check out:

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xx

shock absorber ultimate run bar shescience melbourneShock Absorber ultimate run bra

How to avoid breast bounce when exercising

For those who have been put off being active due to embarrassing bouncing breasts or worse painful bouncing breasts then this post is for you.

Of course there are a host of impractical ways to avoid your boobs giving you are black eye. One that comes to mind is a move made famous by a teenage Christina Richie in the movie Now & then, she taped her breasts down with masking tape in an attempt to pretend they didn’t exist.

But lucky for us there are plenty of genuine ways to reduce your breasts from bouncing so that you can remain active.

1. Wear a supportive, functionally appropriate Sports Bra

A bra that both separates (aka encapsulates) each breast and compresses your chest will work best for boobs that bounce excessively. There are plenty of fraudulent Sports Bras being sold in stores and online so if you aren’t getting any relief from a Sports Bra then keep looking… with the recent advances in the product there are some brilliant options for women of all cup sizes on the market these days.

2. Wear an additional support layer

This could include a singlet with a built in shelf bra, or a basic crop-top-type-bra that will give you that extra little bit of support and feeling of security.

3. Alter your activity profile

Choose low impact activities like walking, cycling and using the rowing machine at the gym. Remembering that low IMPACT does not always mean low INTENSITY, so you can still get a great workout with this sort of activity.

4. Try water running

Studies show that running in deep water reduces Exercise Induced Breast Discomfort to an insignificant level. It does not necessarily reduce the amount of breast displacement (bounce), but the reduction in displacement velocity will have you feeling much more comfortable running in water when compared to running on land.

As a big busted female, who has in the past opted out of activity due to Exercise Induced Breast Discomfort it’s frustrating to see so many other women fall in to that trap when there really is no reason to these days. In recent times their have major developments to the design and materials used in Sports Bras which has resulted in huge advancements for the product.

Of course there is no one ‘best style’ so it comes down to being fitted correctly, by someone who is able to take in to account your activity profile, body shape and personal style preferences. Here are some reviews I have done in the past, along with a list of top Sports Bras for bigger busted women.

Good luck, don’t give up!

Our blog has moved! To stay up to date with our new blog check out:

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xx

Melbourne Puffing Billy Great Train Race

I believe the term is “better late than never”.
Melbourne’s Puffing Billy great train race was just a little over 2 weeks ago now, and I did mean to post on this beautiful event earlier but with a few crisis having occurred between then and now there has just not been enough hours in the day!
This 13.2km event runs through the hilly roads from Belgrave to Emerald, racing against a steam train (the areas major attraction!) to get to the finish line.
There are two trains to race against and I am happy to say I managed to beat the second train by a solid 10 mins, crossing the line at 72min. Next year I’m looking forward to smashing out a sub 70min run!
There are some breathtakingly beautiful scenes during the run, none of which I managed to capture with a steady hand, so below is a snapshot of the few pics I did manage to get.

Puffing Billy Sports Bra Melbourne She Science 1

Puffing Billy Melbourne Sports Bra She Science 2

Puffing Billy Melbourne Sports Bra She Science 3

Puffing Billy Melbourne Sports Bra She Science 4

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Deep water running to reduce Exercise Induced Breast Discomfort

I fully understand the vicious cycle that many large breasted women find themselves trapped in when it comes to exercise. Those who suffer from Exercise Induced Breast Discomfort are unlikely to be active due to the pain experienced during activity which then leads to weight & breast volume gain, and as a result of this an increased amount of discomfort during activity.

The vicious Exercise Induced Breast Pain cycle

The vicious Exercise Induced Breast Pain cycle

The exercise opt out rate associated with this discomfort and general embarrassment is what originally drove me to open my Sports Bra store in Melbourne. It is a problem that effects more women then there are that are willing to admit it.

In 2007 prominent breast health researchers Deidre McGhee, Julia Steele and Bruce Power (whom I have referenced on many occasions in my blog posts) conducted a study to determine if Exercise Induced Breast Discomfort is reduced when running in water compared to running on a treadmill.

They hypothesised that during deep water running there would be a decreased breast displacement which would result in a reduction in breast pain.

They found that there was a significant reduction in self-reported breast pain and discomfort during water running when compared to treadmill running. But they concluded that this was in fact related to a reduction in peak mean vertical breast velocity, rather than the amount of total breast displacement. Meaning that the water had reduced the speed at which the breast moved more than it did the overall amount of movement. Either way, water running was found to totally eradicate breast pain and reduce breast discomfort to insignificant in the 16 women tested.

Breaking the Exercised Induced Breast Pain cycle with water running.

Breaking the Exercised Induced Breast Pain cycle with water running.

During this study the women did not wear a Bra or Sports Bra during the testing, and still noted the elimination of pain and discomfort. A swimming costume will provide some compression and hence a mild amount of breast support. You could also wear a crop top or a swimming specific bra (eg 2XU Tri Bra) under a swimming costume to give you that extra feeling of security in the water.

Water running is a great cardiovascular workout that also has muscle strengthening benefits. It has the potential to break the vicious cycle that many big busted women face, and in turn significantly improve these women’s active participation in life.

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xx